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Starting up? Your brand idea.

Starting up? Your brand idea.

It is said that your brand is the identity of your company. And while that is true, there is more to it than meets the eye. Your brand is as unique as you are.  When you start thinking about your business, your brand idea can determine various factors in the...
Developing your brand: mistakes to avoid

Developing your brand: mistakes to avoid

Your brand is your business, so make sure that you do the best that you can for your brand.  Here are some mistakes to avoid making when developing your brand into something memorable. Say what?? Your name must be easy to remember, and easy to pronounce – and this...
You and Your Designer

You and Your Designer

Design is such an important aspect to building your business – it’s one of the building blocks that is often overlooked, and yet it’s fundamentally the signature of your business. Choosing a company or graphic designer to create or recreate your identity can be tricky...